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Customer relationship optimization (CRO) Workshop
Think about your favourite websites (or if you don’t have favourites, just think about some of the better ones you’ve seen). Now, think that why you select or that website pops up in to your head. Was it the content? Layouts? Imagery? Colours? It could be a plethora of things. This Workshop will provide you research, analysis, and testing strategies which will help you to positively impact user experiences like the ones you just recalled.
Why CRO ?
Generates a lot of sales on your web site, with a similar traffic you have already got, which implies you don’t have to be compelled to pay more cash on traffic.
It helps in maximizing the return on investment from your marketing spend, and minimize the cost per acquisition
It helps to Improve your website so that it attracts more visitors, and it increases the chances of the visitors returning and conversion in the future
The content that we will cover in this webinar are -
How to use the persuasion pyramid to analyse landing pagesÂ
How to design a page using best practicesÂ
How you can use a landing page builder to make specific landing pages
How to do A/B testÂ
How to create and structure set of tasks for user testing to identify areas of friction
How to use user behaviour analysis tools to identify testing opportunities
After this workshops, attendees will have:
- The ability to pitch the importance of CRO to your boss or client
- how to setup an A/B test?
- To Convert more visitors with web persuasion
Our Place Partner
Alumni Work At Company
Program Faculty
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Frequently Asked Questions
A participant enrolling in the AI for Decision Making: Business Strategies and Applications program can experience multiple benefits that come directly from Wharton Online. The benefits are as follows.
The AI for Decision Making: Business Strategies and Applications program from Wharton Online will help you understand the fundamentals of big data, artificial intelligence, and machine learning, and equip you with the skills needed to apply them across various domains to support your organization’s business. The curriculum and content of the program have been co-created by eight Wharton professors. A participant successfully completing the program will be eligible for a certificate from Wharton Online.
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